Virgin Mobile still on top in Latin America

Virgin Mobile remains the largest MVNO in Latin America.

WorkBench’s long term customer, Virgin Mobile Latin America, retains the highest market share of MVNO subscribers in the region for the 7th consecutive year. With a market share in Colombia of 72%, Mexico of 45% and in Chile of 48%, Virgin Mobile is the largest MVNO and also has the widest geographic spread.

Virgin Mobile Latin America launched operations in a record-breaking 4 countries within 3 years reaching at it speak 3 million subscribers. “WorkBench played an important role in growing the business from a PowerPoint presentation into a $100m+ business.” Commented ex CEO and President Peter Macnee.

Richard Branson commented: "We are excited to have made such good progress with our mobile business in Latin America. This is an exciting project for Virgin and we believe Virgin Mobile customers will be delighted by the services we will be offering them."

For three consecutive years VMLA won the ALCO Customer Loyalty award for having the highest Net Promoting Score (NPS) index in the telecommunications industry in Chile.

WorkBench provided important functions in the early growth stages of the Virgin mobile in each of its operations. Pre-launch roles included market entry planning, strategy, host operator negotiations and fundraising preparation. WorkBench provide interim CEO leadership during the launch phases as well as technical procurement and the full launch project management. Post-launch, WorkBench worked with the Group senior management team on operations performance management, digitalisation programs and new innovations.